Trek World Racing and Lucozade Sport have partnered to launch a new partnership at the 2009 Cross Country and Downhill World Cup Circuit. These two companies are leaders in safe sports nutrition and offer a variety of effective and safe products for athletes.
Lucozade Sport will be the first official supplier of sports nutrition to Trek World Racing. They will provide a wide range of contaminant-tested sports nutritional to cross-country and downhill athletes at all World Cup events. Liam Killeen (London 2012 hopeful) will benefit from the sports science education and testing provided by the Lucozade Sport team of scientists. Both in competitions and training sessions, the product and support will be integral to the preparation, performance, and recovery of riders.
Martin Whiteley, Team Director at Trek World Racing, stated that Lucozade Sport is the most trusted supplier of safe sports nutrition products. Riders need to be hydrated and fuelled properly in order to perform at their best. The extended Lucozade Sport nutrition range allows us to provide all the nutrition products our riders require from one supplier. We look forward working with Lucozade Sport in order to improve our team’s performance.
Contamination issues are a concern for elite cyclists. Lucozade Sport has the unique ability to address these concerns due to its heritage in sport performance and ability provide high-quality sports nutrition products that have been tested for prohibited substances by an independent laboratory.
Nick Morgan, head for sport science at Lucozade Sport, commented on the relationship. « In a commitment to grow on our involvement in bicycle racing, we are delighted that we will be supporting Trek World Racing. Lucozade Sport has the unique ability to address the nutrition and contamination concerns of elite athletes through batch testing to ensure they don’t contain prohibited substances or compounds. We look forward building a relationship with the team to ensure that we continue to create products that maximize their performance on the World Cup circuit.
Did you know that Lucozade Sport is a sports nutrition company? Lucozade Sport has a close relationship with elite athletes and associations of sports to improve its understanding of the effects of nutrition and hydration upon sporting performance. This knowledge was applied to the creation of a range of outstanding products that benefit both elite athletes as well as the general public.
Lucozade Sport recently launched a new line of sports nutrition products that will meet the nutritional needs of power and strength athletes. This extended product line now includes five nutritional requirements: Hydration/Fuel, Fuel, Focus and Recovery, Strength/Power, and Fuel.
Lucozade Sport is an official supplier of sports nutrition to many leading sporting partners, including UK Athletics A, Lawn Tennis Association LTA, British Canoe Union BCU and British Judo Association BJA. British Universities & Colleges Sport BUCS, British Universities & Colleges Sport BUCS, English Institute of Sport EIS, England Netball and GB Hockey
